Google Ads in Claude

Google Ads is connected once in Adrails, under Ad accounts, when Google has finished verifying Adrails; a workspace already connected keeps its accounts. Adrails reads campaigns with their type, status, budget and bidding, ad groups with their keywords, ads with their copy and final URLs, the account's picture library and audiences, and Keyword Planner volumes and ideas, and Claude reaches the same data through the MCP server, with your sign-in and inside the one workspace you chose.

In Claude, the Google Ads reads come from 7 tools: reporting_overview, performance_period, campaigns_structure, google_ads_library, google_keyword_planner, targeting_options and findings_review. The table above says what each one returns and gives a question to type as it is. Every result comes back twice, as exact data for the model and as a readable table for you, so a figure Claude states can be traced to the call that produced it.

On claude.ai and in the Claude desktop app, the connection is a custom connector. Under OAuth client, keep Use Claude's published identity, the recommended option: Adrails reads Claude's client details from the document Anthropic hosts, and there is no client ID, secret or API key to copy. On a Claude Team or Enterprise plan, an owner of your Claude organization adds the connector first, under Organization settings, then Connectors.

Every client uses the same server URL, https://adrails.ai/api/mcp, and the same sign-in: Claude registers itself, you sign in to Adrails, then choose the workspace and the permissions on the consent screen. Google Ads needs nothing on the Claude side, since it is already connected in that workspace under Ad accounts.

• 1. Open Customize, then Connectors, choose Add, then Add custom connector
• 2. Name it Adrails, paste https://adrails.ai/api/mcp as the server URL and keep Use Claude's published identity under OAuth client
• 3. Add the connector, then connect it: Adrails opens, you sign in, choose the workspace and the permissions, and choose Allow access
• 4. In a conversation, open the plus menu, then Connectors, enable Adrails and ask your first question

Ask in your own words: Claude picks the tool, Adrails returns the figures, and Claude's model does the reasoning, so a tool call uses no agent credit. Each result carries the exact data in structuredContent.result and the same figures as readable tables.

A question can be narrowed to some of the workspace's ad accounts with accountIds, never widened to accounts outside it. A result is at most 256,000 bytes, so a long period at the ad level is asked for in shorter ranges or one campaign at a time.

• What did the Search campaigns spend last month, and at what CPA?
• What are the monthly searches and top-of-page bids for these keywords in Germany?
• Prepare a Search campaign for our new product page with three ad groups, paused.

No tool creates, edits, pauses, switches on or rebudgets a campaign, ad set or ad by itself. In Claude, google_ads_build creates a Search, Display, Demand Gen or Performance Max campaign with its ad groups, keywords and ads or its asset groups, or new ad groups and ads under what exists, all paused after Google validates the request; google_ads_edit changes ad texts, final URLs, keywords, names, campaign dates, target CPA or ROAS, extensions, places, languages, search themes and audience signals, validated by Google when prepared and again when applied, all or nothing; campaigns_change_budget raises or lowers a campaign budget by at most 30% in one change, and refuses a budget shared between campaigns.

Then campaigns_set_status pauses or resumes one campaign, ad group or ad and measures the result after 24 hours, 3 days and 7 days; campaigns_duplicate_to_draft duplicates a campaign paused, with its targeting, bidding, budget, extensions, keywords and ads. Each of them returns a proposal: a preview of the exact change and a link to the Review advertising change page in Adrails, where you, signed in as an owner or admin of the workspace, apply it or decline it. Adrails reads Google Ads again first and applies the change once, or blocks it if the entity moved in the meantime.

A launch is built paused, switching it on is a second proposal that lists every budget that starts spending, an applied change can be undone while the platform still matches what Adrails wrote, and a proposal expires 30 minutes after it is prepared. When Claude asks you to allow the tool call, that is Claude's own setting: allowing it applies nothing, and the change keeps waiting on its page in Adrails.

Read workspace data is required and covers every ad account of the workspace; Prepare advertising changes is a separate permission that only an owner or admin can grant, and a permission never goes beyond your role. A member who connects Claude reads Google Ads but sees no write tool.

Structure, findings and overviews come from the account's last synchronization, and performance_period reads an exact date range from Google Ads. accounts_list shows each account's last snapshot, and an owner or admin who granted Manage integrations can queue a refresh with meta_sync. Google Ads opens once Google finishes verifying Adrails. Connect Meta for now.

Calls on one connection run one at a time, at most 60 a minute per access token, and a connection works in the one workspace you chose at consent: to work in another, connect Claude again and choose it. Revoke Claude under Your connections on the MCP page in Adrails; removing the server in Claude does not revoke it there.