Shopify + Google Ads
Google Ads for Shopify stores: Search campaigns from your catalogue
Adrails reads your Shopify catalogue and your Google Ads accounts together. Agents build Search campaigns from your products and Keyword Planner volumes, Shopify orders sit next to Google spend for the same period, and automations watch cost per order.
01
Search campaigns built from what you sell
Name the products or the collection. The agent reads their titles, prices and stock in Shopify, checks search volumes and bid ranges in Keyword Planner, and returns a Search campaign with its ad groups, keywords and ads.
The draft is created paused and stays editable, so you review every ad group before anything spends.
02
Google spend next to Shopify orders
Google reports the conversions it counts; Shopify records the orders that were paid. Adrails reads both for the same period and keeps them apart, so a campaign is judged on the store's net sales as well as Google's own count.
- Spend, clicks, conversions and conversion value per campaign
- Gross, refunded and net Shopify revenue, with the order count
- The same date range for both sources
03
Automations on cost per order
Set a ceiling on cost per conversion or a spend limit, and automations check the accounts on a schedule, post a summary to Slack, Discord or email, and pause what crosses the line within the bounds you set.
04
Availability
Google Ads is available to every workspace: connect an account under Ad accounts.
Read more
- Build a Google Ads Search campaign from ShopifyThe prompts and steps, from the catalogue to a paused campaign.
- Shopify integrationWhat the Shopify connection reads, and how to remove it.
- Google Ads managementCampaigns, keywords and reporting on Google Ads.
Common questions
Does Adrails create Shopping or Performance Max campaigns?
Not yet. Adrails builds Search campaigns from your Shopify catalogue today. Merchant Center and product feeds are planned.
Can Adrails change my Shopify store?
No. The Shopify connection asks for read access to orders, customers, products and reports. Adrails never writes to the store.
Where do the keyword volumes come from?
From Google Ads Keyword Planner, through your connected Google Ads account, with the volumes and bid ranges it returns for your market.