Free tools
Useful Meta Ads tools without an account connection
Free Meta Ads calculators and browser-based tools for ROAS, CPA, CPM, CPC, budgets, spend pacing, account audits, creative fatigue and campaign naming.
Free Meta Ads account audit
Run a structured Meta Ads audit across measurement, account health, delivery, creative and operating controls.
Open toolMeta Ads spend pacing calculator
Calculate expected spend, pacing percentage and the daily budget required to finish a Meta Ads budget period on target.
Open toolMeta Ads creative fatigue calculator
Compare frequency, CTR and CPA with an earlier period to identify a possible Meta Ads creative fatigue pattern.
Open toolMeta Ads campaign naming convention generator
Generate consistent names for Meta campaigns, ad sets and ads using brand, market, objective, audience and creative tokens.
Open toolMeta Ads ROAS calculator
Calculate Meta Ads ROAS, CPA and revenue per conversion from ad spend, attributed revenue and conversion volume.
Open toolBreak-even ROAS calculator
Calculate break-even ROAS, maximum break-even CPA and contribution margin from average order value and variable costs.
Open toolTarget CPA calculator for Meta Ads
Calculate target CPA, target CPC, required traffic and projected ROAS from an ad budget and acquisition goal.
Open toolMeta Ads CPM, CPC, CTR and CPA calculator
Calculate CPM, CPC, CTR, CPA and click-to-conversion rate from Meta Ads spend, impressions, clicks and conversions.
Open toolMeta Ads budget calculator
Estimate the Meta Ads budget, daily spend, orders, clicks and target CPC required for a revenue goal.
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