Creative analytics
Creative analytics: every asset's results across the ads that use it
Adrails lists every image, video and text you run once, with what it did in every ad and account that uses it, a signal that says how it is doing and labels read from your ad names. From a row you compare creatives, test one against another, or hand the figures to the Creative Strategist for the next brief.
Reviewed Oct 4, 2026
A creative's row
What each creative shows, and the question it answers
The figures are those of every ad and account that uses the asset, for the accounts, channel and period you chose. The default period is the 30 days up to the latest sync.
| Column | What it shows | The question it answers |
|---|---|---|
| Signal | Winning, Fatigued, Learning, Wasted or Steady; the most urgent one when the creative runs in several accounts | Does this asset need attention now? |
| Labels | Tags read from the ad names: angle, persona, offer, product or creator | Which angle or persona is this, so I can group by it? |
| Spend | What every ad using the asset spent in the period | What has this asset cost in total? |
| Results and CPA | The results those ads brought, and what each one cost | What does a result cost with this asset? |
| ROAS | The revenue the platform reports, against the spend | Does this asset pay back? |
| CTR | Clicks per impression across those ads | Does the asset earn the click? |
| Frequency | How often the audience saw it, on Meta; Google does not report frequency | Is the same audience seeing it too often? |
| Ads | How many ads use the asset | Is it reused, and where would a change land? |
Columns from the Creatives guide in the Adrails docs. Google does not report frequency.
Product view
From the ad table to the asset behind it
Start from campaign performance, open the ads that share an image or video, and read what the asset did everywhere it ran.
Go further
Read more
- Creative fatigue monitoringThe week-against-week check on delivery and response, and what to do when it fires.
- How to detect creative fatigue in Meta AdsThe signs in frequency, CTR, CPA and conversion rate, and how to fix a fatigued ad.
- Creatives in the docsThe list, the five signals, labels and a creative's detail.
- Compare in the docsTwo to four items side by side, and how the verdict is decided.
FAQ
Common questions
What is creative analytics?
Creative analytics reads an ad account by asset rather than by ad: each image, video or text once, with its spend, results, CPA, ROAS, CTR and frequency across every ad that uses it. In Adrails that list is the Creatives page, with a signal and labels on each row.
How is creative analytics different from creative fatigue monitoring?
Fatigue monitoring compares an ad's week with the week before, on delivery and response, against the thresholds you saved. Creative analytics is the standing list of every asset with its signal, labels and figures across ads and accounts, and Fatigued is one of its five signals.
Does it cover Google Ads creatives as well as Meta?
Creatives reads the accounts, channel and period you choose on Meta Ads and, once your workspace can connect it, Google Ads, which does not report frequency. Google Ads opens once Google finishes verifying Adrails. Connect Meta for now.
How do I label creatives by angle or persona?
Add a tag in square brackets to the ad's name, such as [angle: price] or [persona: parents]. The next sync reads it, and the creative can then be filtered and grouped by it.
Can I run ad creative testing from Adrails?
Yes. Open an ad that runs and choose Split test: on a Meta ad with one image or video, or on a Google responsive display or Demand Gen image ad, the variable is the creative, and a winner is named at 95% confidence once every variant has 10 conversions.
Can Claude or ChatGPT read my creative analytics?
Yes. Through the Adrails MCP server, creative_insights groups Meta ads by the asset they use across ads and accounts, and creative_review and creative_market_evidence read the copy, assets and configured countries behind selected ads. A tool call uses no agent credit.