Budget recommendations
Ad budget recommendations: keep, raise, cut or investigate
Adrails reads every campaign or ad set that owns a budget and compares its latest two complete seven-day windows, then says whether to keep, raise, cut or investigate the budget. A change follows as a proposal you apply in Adrails, capped at 30% per step and measured after 24 hours, 3 days and 7 days.
Reviewed Oct 4, 2026
Four verdicts
What each verdict rests on, and what follows
The recommendation names a verdict, not an amount. The amount comes with the proposal, inside the workspace's limits.
| Verdict | What it rests on | What happens next |
|---|---|---|
| Keep | The latest two complete seven-day windows, in the account's time zone, give no reason to move the budget | Nothing is prepared. The budget stays as it is |
| Raise | Measured spend and results behind the budget: at least one result and spend of at least one daily budget, from data at most 24 hours old | A budget increase of at most 30%, prepared as a proposal you apply in Adrails, under a daily budget ceiling of 100,000 in the account's currency |
| Cut | The two windows read against each other, for a budget that spends more than its results justify | A budget decrease of at most 30% per change, or a pause, each a proposal you apply in Adrails |
| Investigate | A change the two windows cannot settle on their own | No budget move. Ask the agent for a diagnosis of the two periods, or open Compare on the items involved |
From the MCP tools reference and the safety limits in the Adrails docs. The tool's own words are maintain, increase, reduce and investigate.
Product view
From the figures to the budget change
Read spend and results across accounts, ask the agent for its verdict on each budget, and open the proposal before it reaches the platform.
Go further
Read more
- Budget calculatorFrom a revenue goal to the ad budget, orders, clicks and CPC it needs.
- Spend pacing calculatorExpected spend, pacing percentage and the daily budget left to finish on target.
- Budget pacing guideCalculate pacing, spot underdelivery or overspend, and size the correction.
- CBO vs ABOWhere the budget sits in Meta Ads, and when each level fits.
FAQ
Common questions
What does a budget recommendation in Adrails compare?
For each campaign or ad set that owns a budget in one account, the latest two complete seven-day windows in the account's time zone. It returns keep, raise, cut or investigate, and suggests no amount.
How much can a budget change in one step?
At most 30%, up or down, and the daily budget stays at or under 100,000 in the account's currency. An increase also needs at least one result and spend of at least one daily budget behind it.
Does Adrails change my Google Ads budget on its own?
No. Every budget change is a proposal an owner or administrator applies in Adrails, which reads Google Ads again before applying it and refuses a budget shared between campaigns. New Google Ads connections open once Google finishes verifying Adrails.
Can I undo a budget change?
Yes, with no time limit, as long as the platform still holds the budget Adrails wrote. Ask the agent to undo it and apply the undo like any other proposal.
How do I check Facebook ads budget pacing?
Enter the period budget, spend to date and elapsed days in the free spend pacing calculator for the straight-line answer. In Adrails, the agent computes pacing from your own figures, and the High spend today and Stop-loss automations watch your thresholds every hour.