IntegrationTriple Whale

Use Triple Whale attribution and profit context in Adrails

Triple Whale contributes the blended performance view that individual ad platforms do not compute. Adrails reads supported summary metrics and keeps them attributable to the connected Shopify store.

Reviewed Sep 22, 2026

Core capabilities

What enters the workspace and what stays controlled

Each source remains identifiable, permissions stay explicit and agents only receive the context the connector can support.

1

Connector capability

Add a blended measurement source

Meta reports its own attributed outcomes.

Revenue
$129,440
Spend
$48,720
New customer ROAS
1.92
2

Connector capability

Bind the connection to a known store

The Triple Whale API key does not identify the store by itself in this workflow, so Adrails requires exactly one Shopify store in the workspace before connecting it.

Store
Cardex
Resolution
Daily
Access
Summary read
3

Connector capability

Keep the attribution model visible

An analysis should name whether it uses Meta, Shopify or Triple Whale values.

Blended ROAS
2.66
Contribution
$21,680
Source
Triple Whale

Data flow

Blended attribution becomes a named evidence source

Adrails keeps Triple Whale summary metrics separate from Meta and Shopify values while making them available to the same analysis.

Triple Whale

Blended summary

Revenue
$129,440
Spend
$48,720
New customer ROAS
1.92

Adrails sync

Bound store

Store
Cardex
Resolution
Daily
Access
Summary read

Analysis

Profit context

Blended ROAS
2.66
Contribution
$21,680
Source
Triple Whale

Illustrative workspace data. Values demonstrate the connector flow and are not customer results.

FAQ

Common questions

Why must Shopify be connected first?

Adrails uses the single connected Shopify store to identify which shop the Triple Whale summary belongs to.

Does Adrails replace Triple Whale?

No. Triple Whale remains the attribution source; Adrails uses its supported summary metrics as agent context.