Analysis
Your accounts side by side, what each connected source reports for the same period, and what is open against them.
Analysis puts your ad accounts side by side and sets what the ad platforms report next to what your store and analytics tools measured over the same period.
Read it
Open Analysis in the sidebar and choose the accounts, the channel and the period. The default period is 30 days.
| Section | What it shows |
|---|---|
| Cards | Ad spend, revenue, ROAS and results for the selection. |
| Chart | Up to three metrics at once, from your ads (ad spend, attributed revenue, ROAS, results), your store (sessions, net sales, orders, conversion rate, average order, visitors) and your profit data (net profit, CPA, Meta ROAS, refunds). |
| Each integration | The same period as each source measured it: Meta, Google Ads, Shopify and Triple Whale, one row each. |
| Store funnel | With Shopify: sessions, added to cart, reached checkout, completed checkout, each with its share of the step before. |
| Each account | Campaigns, spend, revenue, ROAS, results and open findings by severity, per account. |
| What needs review | What your rules found on the last sync. |
Where the figures come from
- Revenue and ROAS of the ads are those Meta and Google Ads report.
- Shopify and Triple Whale figures are shown next to them, not merged into them. When the platforms and your store disagree, you see both.
- Which ad brought which customer is in a campaign's Tracking tab: see Campaigns.
Share a report
Administrators see Share report, which creates a read-only link for a client. See Client reports.
Watch for
- Store figures need Shopify; profit figures need Triple Whale. See Integrations.